Jason DeRusha: Lessons in New Media

Media Training, Seminars, Advice

How To Reward Newsroom “2.0” Staffers

Posted by derushaj on April 11, 2008

We all know no one has any money.  And the people who would do this best will do it without money.  So how do you reward them?   

  • Don’t mock their efforts: It’s easy to take pot shots or make little sarcastic remarks, a la, “You gonna put that in your blog?”  That’s not helpful, and it makes it harder to foster an environment where experimentation and innovation thrive.
  • PRAISE Them: Read the blogs or videoblogs and send notes praising things that are good.  In a newsroom, staffers rarely get notes of praise.  It’s the only currency anyone is able to use these days.
  • Consider On-Air Promotion: This is a huge way of rewarding the people who do this for you.  How many stations have a promo singling out bloggers?  I can’t think of any.  But how meaningful would that be to the assignment editor running your baseball blog, or your health reporter with the medical blog?
  • Give Them Leadership Opportunities: Consider inviting local bloggers into your building for a forum on media.  Instead of having your anchor lead it, have your blogger/videoblogger lead the effort.
  • Don’t be afraid to offer constructive critisicm: Some things are not going to work.  Some people will go too far in experimenting.  Don’t call the person on the carpet.  Instead, invite them to discuss it, share thoughts, and try to improve things for the future. 

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